NBA legend and Olympic great Kobe Bryant joins LA2024 bid

After ending his illustrious athletic career with a 60-point performance in 2016, the 18-time NBA All-Star founded Kobe Inc. in Newport Beach, Calif.

Kobe Inc., a versatile business focused on telling innovative stories through all forms of distributive content, has since preserved Kobe’s connection to the public, along with Los Angeles and its surrounding communities.

Full StoryNBA legend and Olympic great Kobe Bryant joins LA2024 bid