Brewing hope and staying grounded: Skid Row Coffee

That desire must have been visceral. Twenty-three years later in 2016, Park quit a dream job at Nike– where he could work out in a state-of-the-art gym and try out the new products– to start a cafe on Skid Row.

Persistence pays: UCLA track star George Gleason

After appearing in magazines and on billboards for Hang Ten, Gleason started to shift his desires away from surfing and towards running. At first he ran just for fun and still prioritized surfing, but eventually decided that track would be his main focus.